It never turned a Minister for its silences

The former Minister Lionel Jospin, Claude Allègre, just loud manifest her desire to take the head of a large department including the research and industry, through the redesign under Nicolas Sarkozy after the European. A fresh and spontaneous initiative. Except that in political communication, this is called... a blunder. The President of the Republic but warned. In Council of Ministers, April 15, he only had uncharacteristically his words against some members of the Government having openly given their desire to occupy new maroquins. Since then, he has continued to drive the nail. Online focus Targets as Xavier Darcos, struggling for National Education, Hubert Falco, Secretary of State for the development of the territory, or Christine Boutin and Nadine Morano, who has constantly to explain that it would be at the head of a Department of Education and the family: "the positions or the soul of each and the other States are ridiculous and lagged in the eyes of the French."he hammered a tone dry.

"What are fans, says his side Arnaud Dupui-Castérès, President of Vae Solis Corporate and former advisor to Jean-Pierre Raffarin at Matignon. "This recent sequence of governmental cacophony that the President of the Republic comes to beneficial end, points out the obvious: number of political leaders, including those who aspire for eminent functions, have mastered all the fundamentals of public communication." From the point of view of the communicating, the methods of the Ministers concerned are considered also inappropriate that shocking indeed. Even though these members of the Government prides itself on applying to the letter "style Sarkozy", transparency, sincerity and ubiquitous media, they "play the melody of the dissonance and their contradictions wreck the Government message", it annoys an advisor to the Elysee Palace. See and to hear in the media these communication strategies and ego battle, public opinion, it retains a lack of cohesion of the Government team. That Nicolas Sarkozy had thought he could conjure appointing year last Thierry Saussez to the post of inter-ministerial delegate to the communication, at the same time as head of the Government information service. When he was Prime Minister, Jean-Pierre Raffarin did not anything to Dominique Ambiel, his "spin doctor", coordination and cohesion of communication of the Ministers. "One of the achievements of Jospin, he then said, this is the impression that his Government was a pack. A Minister must be supportive and play collective.

Everything goes back to the Elysée Palace

A spirit and weekly meetings kept in the Fillon Government, even if nobody knows that it is indeed in the Elysee Palace that all dates, and any particular communication. There is, then, to more freestyle for the Ministers to come to put forward an image and personal action without taking the risk of displeasing. In fact, to a "omniprésident", on which registry play

"It depends on the personality of the Minister, but also of subjects, says Vincent Parra, Bernard Laporte communication leader, Secretary of State for Sports." On the themes related to sport, we do not have the same issues of speech than about the great reforms of the Government on the purchasing power or stimulus. "There is therefore the topics that interest not the President. To speak of him, each Minister to find his themes and develop, with a bit of creativity. On the bottom or on the form. As Rama Yade, has ably imposed in the report of strength with the Elysee Palace, or Christine Boutin, orchestrating the relocation of his Ministry in a square, with fingering place Bellecour in Lyon. It is not the building or the France problems that lack. "The problem of those Ministers who speak at wrong and at through, is that often they are not substantive to defend records." There is nothing in their balance sheets, that is why they gesticulating... summarizes Arnaud Dupui-Castérès. When Minister cannot escape the need for substantive work. It should be the job, as Nathalie Kosziusco-Morizet, Luc Chatel, Christine Lagarde, Eric Woerth or even Michèle Alliot-Marie.

Corporate communication is possible on a political, personal or technical plan. Just follow a few basic rules. "Even a Minister, media abstinence cannot harm, concludes Dupui-Castérès.". A bit of decency and dignity in their communication cannot harm them. It never turned a Minister for its silences.