SpotCo did thecreative advertising for both shows

He was Newtons position coach at Florida, so the two are close. Newton said they didnt actually talk a whole lot about the recruiting side of things last weekend, mostly just catching up with each other.The difficult thing for me to digest was how he just transformed into this idol, this American idol in Starkville, Newton said. That was amazing for me to see that. He added that his relationship with Mullen wont necessarily be a tipping point, but it sure cant hurt.The quarterback situation wont be a big factor either, he said. Tyler Russell has been the anointed one, but hes still got four years left. And youll have Chris Relf and probably Daniel Stegall in the mix, too.I feel that if I come on campus, I dont want nothing given to me, Newton said.

I want to work for everything, because I feel that thats how you get the respect from your teammates, to work for everything you get.Newton was impressed with what Mullens done with the offense, especially considering the talent shortage. One of the added dimensions is youve got a young team, a young, hungry team, and youve got a fan base at Mississippi State that is hungry for victory.". SpotCo's marketing campaigns get top billingNEW YORK, Jan. 7 /PRNewswire/ Playbill put the topping on the cake forSpotCo by choosing several examples of the white-hot advertising agency'scampaigns from 2008 in the publication's top theater stories for the year.The year 2008 has already proven the best-ever for SpotCo, which representedan astounding 62 Tony nominations last year, resulting in 14 Tony wins,including Best Play and Best Musical. No other shop is as adept at creating innovative, ground-breakingcampaigns that are sophisticated, engaging, and most importantly, can cutthrough an environment saturated with entertainment options.

Shrek's successis not a surprise to SpotCo's founder Drew Hodges: "Shrek gave us theopportunity to conceive ideas that people will talk about and remember byintegrating the film's parody of old-school fairy tales and taking thatirreverent formula to the Broadway musical." The posters poke fun at songs andsong titles from other Broadway musicals. The hilarious theme of the Shrek adssets the tone: "Broadway's getting a make-ogre." Playbill kicked off its top theater story coverage by paying homage toInternet marketing and the use of the power of YouTube as a free, easilyaccessible marketing tool. During the Tony Awards season, Xanadu highlightedthe show's (slim) chances of victory through a succession of YouTube videosfeaturing fictional pre-teen Tony Campaign Manager Cubby Bernstein. Thiscampaign was followed by the recurring "Legally Brown," in which Broadwayluminaries such as Matthew Morrison and Allison Janney competed to become thenext Piragua Guy, a minor part in the musical In the Heights. SpotCo did thecreative advertising for both shows.Drew Hodges, SpotCo's Founder, President and Director of Creative Services,said "The Internet is enhancing the value of the Broadway experience, ratherthan stealing people away from it." For instance, he noted, audiences use theInternet to exhaustively research purchases: "They still will celebrateoccasions at a Broadway show, but they will use the web to ensure they get thebest value."As illustrated by the inspired Cubby Bernstein serial videos, which generatedmore than 750,000 hits on YouTube and attracted vast numbers of key youngerviewers not traditionally associated with theater, SpotCo's cutting-edge websavvy has produced viral campaigns with astonishing impact. SpotCo is admiredfor its ability to tap into the Internet to take advantage of its globalcommunity, such as using web marketing for show tunes to ensure his clients'audiences are satisfied with their investment.