Kirusa's solutions include the hugelysuccessful KV

Even in the concept stage, our target was clear that wewould make it easy to send Voice SMS without having to remember and typein phone numbers. Our BREW application and the (star) dialing optionfor non-BREW handsets will provide users ease of use, simplicity,personalization and utmost reliability.""This launch is part of our strategy to provide Next-Gen value-addedservices to subscribers in both the pre-paid and post-paid segments. Byintroducing this service, we have extended a user-friendly andcost-effective mode of communication to our customers so that they cancommunicate with their loved ones with ease," Mr Sethi added.On the choice of Kirusa as the technology partner for this service, MrSethi added: "We chose Kirusa because of its proven ability to implementand deploy the VoiceSMS feature on our network. I am confident that thisservice will see a huge uptake and also considerably increase ARPUs."To send a VoiceSMS to any mobile number, Tata subscribers will have toselect the VoiceSMS option and than select the contact from theirphonebook. Users will then be taken to an IVR, wherein subscribers canrecord their VoiceSMS The maximum length of any VoiceSMS will be 30seconds. When a subscriber with a BREW phone receives a VoiceSMS, theapplication automatically gives an alert on the screen. The customer needsto just click the 'Listen' option to hear the recorded message.

So simpleand easy!Tata Indicom users who do not have the BREW application, will receive atext SMS notification 'New VoiceSMS Received.' The received messagewill display the sender's number or name from the phonebook. TataSubscribers can dial 30 for listening to new VoiceSMS and 31 forlistening to old VoiceSMS.This way, it works very conveniently for BREW users, and still works aswell for other phones and for friends in other networks.Tata Indicom Mobile and Walky subscribers can reply to and forward theirVoiceSMS to others while listening to the VoiceSMS. A maximum of 20incoming VoiceSMS can be stored by Tata Indicom Mobile and Walkysubscribers.To top it all, the new exciting service comes coupled with an attractivetariff plan with each sent Voice SMS message being chargeable at Rs0.80 only. Also, Tata subscribers will be able to listen to a new incomingVoiceSMS at no cost Listening to any old VoiceSMS will cost only Rs 0.30per message The BREW application is available free of charge.

Non-TataIndicom users pay normal call charges to listen to a VoiceSMS, as leviedby their carrier networks.To implement the VoiceSMS solution, Kirusa has integrated its VoiceSMSplatform, with the Dialogic Vision Server, and Qualcomm's BREW technology,into the Tata Telecom network."Qualcomm is pleased to join Tata Teleservices and Kirusa to introducethis unique and innovative VoiceSMS service in India, with its ease ofuse and reliability," said Mr Michal Koenig, Senior Director (ProductManagement), Qualcomm Corporate Engineering Services Group. "TataTeleservices is the first operator globally to deploy the BREW-basedVoiceSMS service, which is designed to enhance simplicity andpersonalization for consumers through a menu-driven interface. We areexcited to work with Tata Teleservices in bringing such differentiatedservices to the dynamically evolving Indian market."Mr Taranjit Singh Batra, Vice-President (Sales), Kirusa, said: "We areconfident that Tata Indicom subscribers will find VoiceSMS a charming andconvenient way to convey emotion and to send their messages. Ourpartnership with TTSL and Qualcomm has helped us extend our leadingVoiceSMS solution, already selected by over 30 carriers around the world,into an unmatched offering for all BREW carriers worldwide."How to send a VoiceSMS:Through the BREW Application1.Subscribers will have to download the application from a BREWcatalogue (application is available free of charge, and has to bedownloaded only once)2.The application gives an option to select contacts from the phonebook; user only needs to press the send button3.The call will land on VoiceSMS platform, where he will be guided by anIVR4.After recording the message, subscriber can replay/delete &re-record/schedule/cancel the VoiceSMS, if they wish to do so.Without the BREW Application1.Subscriber dials followed by the recipient's number and is routed toan IVR2.Call will land on the VoiceSMS platform, where the subscriber will beguided by an IVR3.After recording the message, subscriber can replay/delete &re-record/schedule/cancel the VoiceSMS, if they wish to do soHow to listen to a VoiceSMS:Through the BREW Application (Tata subscribers)1.Subscriber gets a pop-up alert; "You have a new VoiceSMS from....."2.Select 'Listen' to directly listen to the VoiceSMSWithout the BREW Application (Tata subscribers)1.Subscribers receive a text SMS notification; "New VoiceSMS receivedfrom......"2.Dial 30 for listening to new VoiceSMS3.Dial 31 for listening to old VoiceSMSWithout the BREW Application (non-Tata subscribers)1.Non Tata mobile users receive a text SMS notification; "New VoiceSMSreceived from......"2.Dial a 'DirectListen' number embedded in the message to directlylisten to the messageAbout Tata Teleservices LimitedTata Teleservices Limited is one of India's leading private telecomservice providers, having a pan-India presence. The company offersintegrated telecom solutions to its customers under the Tata Indicombrand, and uses the latest technology platform(s) for its wirelessnetwork.

Tata Teleservices Limited, along with Tata Teleservices(Maharashtra) Limited, operates in more than 7,500 towns across 22circles Andhra Pradesh, Gujarat, Karnataka, Delhi NCR, Maharashtra,Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, HimachalPradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, MadhyaPradesh, RoWB, Assam, North Eastern States and Jammu & Kashmir TataIndicom has a customer base of nearly 32 million. For more information,log on to KirusaKirusa is the world's leading vendor of VoiceSMS and a leading developerof mobile value added services. Kirusa's solutions include the hugelysuccessful KV.SMS(TM), the world's most advanced "VoiceSMS" solution thathas been selected by more than thirty carriers around the world. KirusaVoiceSMS enables mobile subscribers to send messages by speaking. A userdials followed by the recipient's number and speaks a short message.