There is no interest to do more than that

before choosing your location and your network, be sure to visit the City Hall of your future location economic services.

Not easy to find a good location because that local, said also living environment and trade to exercise choice. Which of the two first validate It all depends on your requirements and your expectations. Is this the city which prevails above all, whatever your reasons (family ties...) If this is the case, first look at what networks seek to enter place before in favour of one which is closest to your profile. Conversely, if this is the choice of the franchise network that premium, based on your previous professional background, prepare perhaps to move!

First a question of city

Priority in the selection of the candidate

For Olivier Alonso, CEO of Solvimo, "franchisees are the cities where they want to locate." We then conduct a study of market by an outside agency. If this is not possible, we propose another city, in a 100 km radius around the place of departure. If really the applicant insists on a zone, we prefer that he goes his project with another network free. "Jérôme Taufflieb, President of the network Easy Cash (deposit-sale), confirms:"we did not impose the city, we give priority to the choice of the candidate if he has any idea that it considers appropriate." We are also trying to adapt to its constraint: the candidate lives in the vicinity, either his wife works on the spot. If he indicates several choice of city, we can look more broadly.

Are you ready to move

In General, franchise networks know where and how they want to develop their territorial mesh. "We are looking for franchisees in cities of 70 to 80 000 inhabitants, on areas of 120,000 people, explained Eric Geslot, head of network Glups (candy shops)." "At this moment, we are seeking candidates for Bordeaux, Rennes, Lille". In these cases, to you to match your desire with an opportunity of opening. Do you have well thought your life project Are you ready to go to a few tens or even hundreds of kilometres "Honestly, if a candidate thirty agrees to move, it is already much, Bernard Tardy, Newcom France (marketing of advertising space network) network.". It is not in morals in France, we are not in the USA, where it is ready to take the plane to go to work.

Downtown, outskirts or campaign 65: this is the number of franchisees who settled in the city, including 17 on the periphery. Conclusion: a third of the franchisees engage in rural areas. (source: survey FFF / succeed 2008) J.H.

Find the good arguments

Jérôme Clère is launched at Nevers in last November, with In & Fi (credit brokers) network. For him, the choice of the location remains within the purview of the franchisee. "We will introduce us in the Nièvre Department." It was a personal and professional choice: I was already in the profession, with a well established local network. Therefore, I did my local research before choosing my franchise network. "A search he made... to two wheels:"I took my bike and I crossed the city until I find the sign of a real estate agency who had moved on Saturday." I saw it on Monday! It was a fairly strategic and easy to access location. The franchisor looks at why and how of implementation: you give good arguments.

At each network constraints

A question of surface

And your city of implementation depends as much on your personal requirements that development plans of your network, each activity (clothing, food, purchase-sale) produces its own local constraints. In terms of surface, and therefore possibility of localization in the downtown or on the periphery. "An Easy Cash store, it is 400 to 500 m2 between sales, shopping, offices and storage, says Jérôme Taufflieb.". We have 35 shops on this format. There is no interest to do more than that. We reflect on the other hand to develop on a medium format (250/300 m2), or to adapt the concept in the downtown on 80/150 m2. Why Our stores on the outskirts have their advantages, but they do not affect customer of urban downtown.

An individualized approach

Conversely, for a franchise of service as that Adapt Services (development of vehicles for disabled persons concept), there is no constraint surface. "90 of our franchisees have no windowsills, explains Jean-Claude Perrot." But if they have, it is imperative that the site is accessible to people with disabilities. We take care of our customers at home: they simply want to see us for reassurance! "Same opinion with the franchise network In & Fi:"if our activity assumes have gable on street, it is also in the Office, explains Patrice Matagne. ". We have a very individualized approach because in each city is different. There is no correlation between the nature of the local (desktop, floor...) and the result of the franchisee. For example, we have an agency rue de Rennes, Paris. Our franchisees wanted to penetrate the area, but impossible to require him to invest in an expensive windowsills. He therefore moved in a local court, in accordance with our book building loads.

A shift by the City Hall

Exercise imposed on not to neglect: before choosing your location and your network, be sure to visit the City Hall of your future location economic services. Objective: to collect information on the dynamism of the catchment area and the intentions of the municipality. Indeed, no need to you can convince a network if the activity that you have selected is not consistent with projects of economic development of the city. "Town halls often have a very ideas on what they want, confirms Jérôme Taufflieb." When it is a project of former local, they are not normally say. But when there is a new project, City Hall decides what type of business it is. Note that town halls also have a right of pre-emption on the transfer of businesses. "Another possible-flat in terms of signage and showcase: the perimeters of protection of historical monuments. "City Hall needed sign constraints when it is located in a protected area, says Jérôme Clère." If I were to start over, I will take up outside a perimeter of a historical monument protection!

Work from home

You can also, if necessary, push the logic one step further. Indeed, even if it remains extremely minority in the panorama of the franchise, professionals exercising at home went from 2 to 4 of the franchisees, according to figures from the FFF. "In service franchises, the location is not so important, said Bernard Tardy, taught from Newcom France, whose 17 franchisees cover departments 30.". But it takes more than good traders good trade. Because when you work at home, customers do not come in you: go find!