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The Spanish practices have also passed combedBut I decided to sell to restart anythingProducers are stranded says professional200 m2et presented works from 500 to 800The Japan became the first foreign investorIt must also take into account delays in the work in CommitteeHence the popularity of the approach to the businessThe first is the socialization of the cost of careAnd how long debt can continue We don't know itCompanies are more willing to sponsor everything and anythingThe American Apple iPhone or the BlackBerry RIM Canada are obviously evil to Nokia. The global leader of mobile phones has heavily declined yesterday at the Helsinki Stock Exchange, losing 14.68, to EUR 9.47, after the publication of results in falling for the second quarter. In the space of a year, the Finnish manufacturer has lost a quarter of its turnover, EUR 9.91 billion. At the same time, net income has him, lost two thirds of its value, falling to EUR 380 million.
As all other mobile manufacturers, Nokia is facing a decline unprecedented global demand. With the economic crisis, consumers think twice before changing phone in mature countries. At the time, sales of mobile, all combined constructors, still fell by 12 in the second quarter, according to Nokia. And even if its CEO, Olli-Pekka Kallasvuo, observed that "the world market of mobile telephony seems to reach a floor", the year 2009 will remain as the worst in the history of this young industry: Nokia still anticipates a decline of approximately 10 of global sales of mobile.
Faced with the downturn in the market, Nokia should also face more intense competition. For evidence, he lost ground in the second quarter from last year, even if it remains the clear leader, with a market share of confortable of 38. Now, Nokia expects more to advance its market share this year, as it was committed earlier. Yesterday, Olli-Pekka Kallasvuo warned indeed that its market share would remain stable over 2008.
More quarterly results - poor but finally conformes expectations-, are also manufacturer predictions that were strongly disappointed investors. Because, at the same time, the Finnish warned that its profitability was finally not going to improve in the second half: operating margin in the terminals should indeed stay close to its current level (11.3 in the first half), and not lie between 13 and 19 as planned so far.
"Strategic transformation."
It must be said that Nokia is selling its less expensive phones: on average, a Finnish mobile costs 62 euros, against 74 euros a year ago. Two factors explain this trend. On the one hand, the fact price war raging between manufacturers. On the other hand, Nokia is in trouble in the high range mobile, where he must face the growing competition from Apple, RIM or the Taiwanese HTC, pioneer in the "Google phones." Later party on the segment of mobile touch-screen, trying to regain control with new phones, like the 5800 XpressMusic (sold to 3.7 million units in the second quarter) or even the N97, freshly released in France.
"The mobile industry is now confronted with the biggest change in its history," said Olli-Pekka Kallasvuo, including referring to convergence with the world of computing and the media. In view of this, "Nokia must develop a new set of skills and accelerate the pace of its strategic transformation to the sector of solutions". The Finns no longer wants to be a mere manufacturer of terminals but seeks a growth relay services. He has recently launched its Ovi Store, a store of download of applications on Apple's App Store model. But this field, the firm Apple one step ahead.